You're in good company with WVPT!
Every year many businesses and organizations partner with WVPT Public media by sponsoring our television programs, pledge events or other special events. It is their commitment and generosity that allows us to provide our viewers – your customers, potential customers and employees – with high-quality programs.
No matter what type of business or organization you are or what your budget is, WVPT can offer a sponsorship opportunity for your company that provides valuable on-air exposure, which allows you to reach the people you want to reach.
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Why Spend Your Media Dollars with WVPT?
- 62% believe underwriters are industry leaders
- 75% feel that companies that fund WVPT have a commitment to quality and excellence
- 71% are able to recall sponsoring companies
- 60% would choose to buy a product from a company that supports us, all other things being equal.
- Because of this highly credible environment, sponsors are also perceived as credible.
- WVPT has a clutter-free format. Per hour, we have only five minutes of non-programming messages as compared to 15 minutes of advertising on commercial television.
As a result, out audience:
- Develops an accrued positive feeling toward sponsors
- Has a strong affinity for WVPT’s programming and the sponsors who support the programming
- Goes out of its way to support our sponsors
Businesses have discovered underwriting also yields significant marketing benefits.
- Promotes your offerings to a broad audience at an affordable price
- Generates community goodwill through support of public television
- Builds brand awareness by linking your business with high-quality programs
- Positions your business before an educated, influential audience
- Markets your brand in an environment free of commercial clutter